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    A long-standing commitment

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    Perpetual Planet

  • Perpetual - Our founding spirit
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Perpetuating culture

Arts

INSPIRING HUMANITY’S HEART AND SOUL

Perpetuating culture

At Rolex, we understand it takes time to achieve excellence. This is why we support exceptional individuals and institutions who push the boundaries of their artistry and help to usher in the next generation of talent.

Whether in architecture, cinema, literature and music, or other forms of creativity, you will find us, moving quietly in the background. Across a variety of disciplines, Rolex maintains ties with artists and performers who combine virtuosity with technical mastery, and we continue to support initiatives that help preserve cultural treasures for the future.

Through the years

Rolex and Cinema

The art of cinema enshrines continuity. The craft’s essential knowledge, expertise and traditions are passed down the decades – from legendary directors such as James Cameron to the next generation of filmmakers. As Cameron says: ‘’We build on the shoulders of the people who came before us.’’
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About Rolex.org

  • Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute. We call this perpetual spirit.
  • It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.
  • #Perpetual
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