Cookie Policy 


This policy sets out the basis on which Rolex SA (“we”, “our” or “us”) use cookies on our website

Cookies & web beacons

A cookie is a small file of letters and numbers that is stored on the hard drive of your device. Cookies are used to distinguish you from other users of our website. This helps us to understand how you are using our website.

Amending cookies & web beacons

For our website, you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you block or delete all cookies from our website, the website should still work. By continuing to browse our website, you are agreeing to the use of cookies.

First-party cookies

These cookies are set by, in order to ease your navigation and remember your settings. You will find below the list of the first party cookies used on

Cookie name / ASP.NET_SessionId
Duration / Session
Description / Used to identify the user’s session on the server.

Cookie name / cookieAcceptance
Duration / 1 year
Description / Used to identify whether a user has accepted the use of cookies by closing the cookie notification.

Cookie name / rolex-org#lang
Duration / 1 year
Technical cookie to store user’s country.

Performance cookies

Rolex uses performance & tracking solutions to further improve our website in order to always provide you ith the best possible online experience tailored to your needs.

Analytics tools

Adobe Analytics:
This solution helps Rolex understanding how people are using ; for example they help collecting information on which web page visitors go, how long they stay or if they come back. Data collected remains anonymous.


Cookie name / AMCV_###@AdobeOrg
Duration / 2 years
Description / Unique visitor IDs used by Experience Cloud Solutions.

Cookie name / s_cc
Duration / Session cookie
Description / The cookie is set and read by the Javascript code to determine if cookies are enabled.

Cookie name / s_dayssincelastvisit
Duration / 30 minutes
Description / Determines the number of days since a user last visited the site.

Cookie name / s_fid
Duration / 5 years
Description / Fallback unique visitor ID time/date stamp

Cookie name / s_nr
Duration / 30 days
Description / Determines wether a visitor is a new visitor or a repeat visitor

Cookie name / s_vi
Duration /2 years
Description / Unique visitor ID time/date stamp

Contact Rolex

If you have any questions or concerns regarding these Terms of Use or your communication with Rolex, please contact Rolex in writing or by telephone:

Rolex SA
Rue François-Dussaud, 3-5-7
1211 Genève 26 – Switzerland
+41 22 302 22 00


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