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Journey to the bottom of the sea
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Making of Rolex Deepsea Challenge with James Cameron - Video
Perpetual
Trieste: The deepest dive
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Master photographer on a mission to help us see the sea - Environment

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About Rolex.org

Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute. We call this perpetual spirit.
It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.

#Perpetual
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