Perpetual

Perpetual. For nearly a century, the word has been written on every Rolex Oyster watch. But Perpetual is more than a word on a dial. It is a philosophy - an unceasing quest for excellence, to explore and to share human knowledge to build a better world.

It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.