Perpetual

An Education in Precision

Faced with a shortage of skilled watchmakers in the United States, Rolex built a school in 2001 to train a new generation of young specialists to service high-quality mechanical wristwatches.

The man behind the crown - Hans Wilsdorf

Everything about Rolex carries the stamp of one exceptional human being. Hans Wilsdorf, the founder of Rolex, was not just a visionary entrepreneur whose stream of inventions, such as the first waterproof wristwatch, changed the world. He was an altruist, whose enduring philanthropy has left a mark that goes far beyond watchmaking.

Sir Francis Chichester - Time on the high seas

Few characterize the daring spirit that has marked the history of yachting better than Sir Francis Chichester, whose single-handed round-the-world voyage in 1966–1967 charted the course for subsequent generations of yachtsmen and yachtswomen.

Trieste: The deepest dive

In 1960, Jacques Piccard and Don Walsh piloted the <em>Trieste</em> on its plunge to the deepest point on Earth &ndash; a 10,916 metres (35,800-foot) depression called the challenger deep.

Built to last

Perpetual. That is the word inscribed on every dial of an Oyster. Today it means so much more than a self-winding watch movement.

Making history with Rolex

The story of Rolex is intimately associated with human achievement. Hans Wilsdorf, the company’s founder, saw the mutual benefit of equipping people who were record breakers with an Oyster watch: the first of a long line of athletes and explorers was Mercedes Gleitze, the first British woman to swim the English Channel.

Making of Rolex Deepsea Challenge with James Cameron - Video

<span style="background-color: #ffffff; color: #17394d;">During his visit to Rolex Headquarters in Geneva, James Cameron discovers the making of the experimental Deepsea Challenge watch that accompanied him to the depths of the Mariana Trench. He shares with us his impressions of the watch and the skill of those who created it.</span>

A passion for architecture - Arts

When Rolex constructs or expands its headquarters and production facilities, it brings the same attention to aesthetics and detail as it gives to designing one of its prized chronometers.

A stroke of genius in five letters - Perpetual

On 2 July 1908, Hans Wilsdorf officially filed and registered Rolex as a brand name in Switzerland – a master stroke that would shape the company’s future.

Behind every great artist is a great artist - Perpetual

Rolex understands the art of mentoring. The skills and accomplishments of our watchmakers have been passed on from one generation to the next, ensuring the transmission of knowledge built up for more than a century. Similarly, an interest in contributing to the wider world, which was instilled by our founder Hans Wilsdorf, has led to a lasting contribution to the arts, part of the “Perpetual Spirit” that is his legacy and drives the company in its business and its many and varied interests.

Rolex presents: The Trieste's Deepest Dive (Extended) - Video

In 1960, Lieutenant Don Walsh of the US Navy and Swiss oceanographer Jacques Piccard navigated the Trieste bathyscaphe into the Mariana Trench. They accomplished a feat so incredible that it forever raised the bar for deep-ocean exploration.

Rolex Training Centre - A commitment to training

Highly qualified employees are essential to create and manufacture quality watches. That is why at Rolex, learning and passing on knowledge are a priority. In 2018, the company opened its Training Centre in Geneva – the culmination of more than 30 years’ commitment to training.

Rolex Training - A carefully curated heritage of skills - Video

Highly qualified employees are essential to create and manufacture quality watches. That is why at Rolex, learning and passing on knowledge are a priority. In 2018, the company opened its Training Centre in Geneva – the culmination of more than 30 years’ commitment to training.

Rolex.org - Perpetual

Perpetual. For nearly a century, the word has been written on every Rolex Oyster watch. But Perpetual is more than a word on a dial. It is a philosophy - an unceasing quest for excellence, to explore and to share human knowledge to build a better world.

The man behind the crown - Hans Wilsdorf - Video

Everything about Rolex carries the stamp of one exceptional human being. Hans Wilsdorf, the founder of Rolex, was not just a visionary entrepreneur whose stream of inventions, such as the first waterproof wristwatch, changed the world. He was an altruist, whose enduring philanthropy has left a mark that goes far beyond watchmaking.

Rolex.org - Our apologies

Rolex.org - Perpetual all projects