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Perpetual

Our founding spirit

PERPETUAL IS MORE THAN A WORD ON A DIAL

Our founding spirit

Perpetual. For nearly a century, the word has been written on every Rolex Oyster watch. But Perpetual is more than a word on a dial. It is a philosophy - an unceasing quest for excellence, to explore and to share human knowledge to build a better world.

It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.

The man behind the crown

Hans Wilsdorf

Everything about Rolex carries the stamp of one exceptional human being: Hans Wilsdorf. The founder of Rolex was a visionary entrepreneur and an altruist, whose enduring philanthropy has left a mark that goes far beyond watchmaking.
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About Rolex.org

  • Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute. We call this perpetual spirit.
  • It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.
  • #Perpetual
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